What online sportsbooks are currently reside in NJ?
DraftKings Sportsbook
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FanDuel Sportsbook
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DraftKings Sportsbook
FanDuel Sportsbook
BetStars Sportsbook
888 Sportsbook
William Hill
Hard Rock
Who launched when in NJ?
DraftKings Sportsbook was the first mobile platform to start Aug. 1, and it held a monopoly on the market for more than three weeks.
The playMGM sports gambling app went live on Aug. 22, and also the coming of SugarHouse Sportsbook a day afterwards brought the running count to three. A week later, both FanDuel Sportsbook and William Hill joined the online sports betting realm.
Caesars added mobile gambling on Sept. 6, just at the nick of time for NFL season. The following Monday, 888 Sportsbook appeared in the market. Then came BetStars, integrating sportsbook performance into its current PokerStarsNJ platform.
Casinos and racetracks are allowed to form as many as three online partnerships apiece — and several are in place — but they must have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here is the current landscape for both brick-and-mortar sportsbooks and their affiliated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has multiple sports gambling partnerships under its belt. One of them entails DraftKings Sportsbook, that was formally the first to market with a legal online sports betting site and program.
The DraftKings sports betting soft-launched on Aug. 1, and the entire launch arrived on Monday, Aug. 6. The program and browser-based online sportsbook are totally operational, offering a wide variety of conventional and in-game stakes.
In November, DraftKings declared it would operate the retail sportsbook interior of Resorts — its very first brick-and-mortar implementation.
Receive a peek at the online/mobile stage here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use its allotment of three online brands.
Early in August, the casino enlarged its longstanding partnership with The Stars Group to include sports betting. The team has years of experience with Resorts, offering NJ online casino and poker platforms under the PokerStars brand.
BetStars sportsbook launched on Sept. 13. Its iOS app started Oct. 20.
SBTech, too Resorts also includes a brand new venture with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook started on land in early August.
Resorts established its self-branded online/mobile platform in January 2019.
Borgata and playMGM
At the Marina District of Atlantic City, the beautiful Borgata launched sports gambling on property on June 14. A little more than two weeks afterwards, it started offering online wagering via a standalone playMGM sports betting app. First available just on Android, the iOS version went live Oct. 20.
Borgata is using its existing racebook as a temporary, hybrid distance on property, but growth is on the horizon. Back in December, MGM said the property would invest $7 million into a new standalone sportsbook. Timeline? Uncertain at the moment.
Borgata is owned by MGM, which serves up mobile betting in Nevada through playMGM, too. The newest is also available as a NJ online casino, but the products are separate for now.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming that will lead to additional branded sports gambling apps and sites in multiple states.
Golden Nugget (and SugarHouse, previously)
The Golden Nugget has a few significant partnerships in place, but once again, the implementations are not completely clear yet. It does have a land-based sportsbook, though, a permanent space that opened just in time for football season.
In May, Churchill Downs announced partnerships with both the Nugget and SBTech, charting its route into New Jersey. Whether this really is a turnkey partnership or just a skin bargain (more likely) remains to be seen, and start is not especially imminent — maybe early next year.
The Nugget also had a deal with Rush Street Gambling, which operates the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports gambling to the stage, which makes it the third to get on the internet. The SugarHouse Sportsbook is available statewide on web and mobile devices.
Golden Nugget itself works live and virtual sportsbooks in Las Vegas, so it probably will not have to hire a new supplier. It should be said, though, that ties to the Houston Rockets will preclude the Nugget from accepting bets on NBA games in New Jersey.
In October, SugarHouse switched partners and tasked with Monmouth Park, probably to escape from under that NBA restriction.
Monmouth Park along with William Hill
Monmouth Park began making programs for sports gambling back in 2013, securing a partnership with William Hill. The William Hill cellular sports betting app soft-launched on Sept. 2.
Years after their initial marriage, the property opened the state’s first sportsbook and published the first legal ticket on June 14. The governor was on site to christen the NJ sports gambling industry and bet on the World Cup.
The partnership figures to bode well for Monmouth Park’s endeavors in the digital realm. Based in the UK and using a US arm in place, William Hill is equipped with resources, and its US team already operates a Nevada sports gaming program. There is no reason to expect anything different in New Jersey.
Monmouth Park and William Hill launched cellular sports betting last fall.
And SugarHouse
As mentioned above, SugarHouse combined the Monmouth Park family in October as a permit partner.
Meadowlands Racetrack and FanDuel Sportsbook
If you could choose a place to build an NJ sportsbook, you may select Meadowlands Racetrack.
The property lives from the shadows of MetLife Stadium, home to the New York Giants and Jets. Having a sportsbook near the border is enviable at this time and NJ captures lots of New York traffic. Anticipate fandom and geography to drive busloads of visiting visitors this season.
Like its competitors in Oceanport, Meadowlands is putting together an ambitious plan for sport betting. It recently entered into a long-term venture with Betfair US, the domestic arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily fantasy sports brand FanDuel to serve as the face of its US goods. The FanDuel Sportsbook in the Meadowlands Racetrack started on July 14.
Much like the retail performance, the online/mobile platform is branded as a FanDuel Sportsbook. The product started on Sept. 1.
Australian company PointsBet arrived in the USA in late 2018 with a different sort of sports gambling product. PointsBet partnered with Meadowlands Racetrack to operate under its license as among its three accessible skins.
PointsBet does offer traditional sports gambling, but leaves its title on a product which allows bettors to win or lose big on each wager.
Ocean Resort Casino
Down to the Boardwalk, the new Ocean Resort Casino is another place you may bet at the moment.
When Bruce Deifik purchased the land in Januaryhe said he wanted it to be the”best in market” for sports betting. Even though the ORC is brand new, it appears like Deifik is working to make good on these programs.
The bodily sportsbook opened for business in the middle of the casino floor on June 28, occupying the large footprint of the former nightclub.
Sportsbook operations for ORC are powered (and branded) by William Hill US. Mobile sports betting is available through Ocean as well.
Hard Rock Atlantic City
A name change and a renovation have turned the old Trump Taj Mahal to the beautiful brand new Hard Rock AC property only a couple of strides down the Boardwalk. The resort launched its retail and portable sports gambling performance in January 2019.
In the grand opening in June, Chairman Jim Allen verified Hard Rock would be in the company of sports gambling. We also learned that company is subject to some additional restrictions due to its connection with the NFL and the Miami Dolphins. Hard Rock will not be able to”set the bet” as Allen put it, needing a third party to manage the action.
In July, a new venture between HRAC and Bet365 surfaced in papers filed with the DGE. Bet365 is an tremendous outfit based out of England, and Hard Rock will provide its entry point to the US marketplace. You’ll see its cellular app hit the virtual shelves at the appointed time, whenever that time might come.
Hard Stone also struck a partnership with Kindred Group — best known for its Unibet brand. Both prices are pure branding prices, nevertheless, so neither supplied insight into Hard Rock’s own strategies.
In October, Gambling Innovation Group (GiG) announced it signed a letter of intent to power those Hard Rock platforms. The alliance covers the two retail sports gambling on property in addition to online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks in Bally’s and Harrah’s, the former also serving its own eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars declared that mobile/online gambling would follow”quickly.”
About a month later, it delivered. Caesars added sportsbook functionality to its existing NJ online casino app on Sept. 6, just hours prior to NFL kickoff.
Under Caesars’ casino permit, the cellular 888 Sportsbook went live the next Monday. The 888 iOS program went live on Oct. 20.
Aside from Freehold Raceway, that renders Tropicana since the only other property we haven’t mentioned.
Eldorado Resorts conducts the gaming operations, and it recently entered into a partnership with William Hill for operations. The onsite sportsbook started in October.

Read more: todaysportsnews.org

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